I like to merge a company’s communications into a coherent system, frame PR campaigns, and interact with media. I like to manage content projects and I am experienced in writing and editing. I am interested in integrated communications: telling the media about a product, developing PR plan for Facebook, launching the product channel at Snapchat, and getting ready for ProductHunt announcement.
I am not afraid of numbers and I believe that communications should be effective and influential. So I evaluate the impact where it’s possible to do, and bring outputs, corrections, and recommendations.
I cannot do anything useful until I am deeply involved in a project. So it is impossible for me to forecast the download rate of a non-existing app after distributing an imaginary press release.
I was in charge of communications at ABBYY LS: strategy, tactics, content, social media, and evaluation. For five years I was lucky to work on communications for five associated brands and business lines. The number of publications mentioning the company and its products in media was growing three times larger every year.
Together with Sergey Kornilov and Anastasia Maksimova, I launched the service in the USA, Europe, and Russia. As a result, we received more than 150 pieces of coverage in Entrepreneur, Gizmodo, The Next Web, Forbes, Android Headlines and other media outlets.
2016 till now
Sergey Kornilov and I are in charge of SkyGuru communications. We accompany international launches and interact with media, support the team at international events as well as at ProductHunt and Kickstarter campaigns, deal with anti-crisis communications and tweets by Ivanka Trump.
2017 till now
As a “PR of Things” team we are managing digital communications of the international firm. We are in charge of social and online media. One of the main focus for us is brand journalism. We have developed the brand communication strategy and built the editorial room. In our everyday work, we are supporting editorial policy and preparing all the content for the brand owned media.
I also worked with Plazius, StickerRide, SmartCAT and other brands.